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Ask for ANI

Ask for ANI - Domestic Abuse Codeword Campaign

The Ask for ANI (Action Needed Immediately) campaign is being launched by the Government and pharmacies across the UK to help victims of domestic violence and abuse. The scheme encourages people who need help to visit a pharmacy and “Ask for ANI” (pronounced Annie). This will signal the staff working to usher the person into a private room while you wait for Annie and then that person will receive support in private away from anyone who may be in earshot.

So far you can visit any Boots store and a large number of independent pharmacies across the country with the rollout happening to more pharmacies as we speak.

Here at NDH we are always here to support our customers if they are a victim of abuse and so if you need someone to talk to you can also speak to a member of our team when it is safe for you to do so.

Remember domestic abuse doesn’t always have to mean physical violence, mental abuse is just as harmful as being physically harmed. It also doesn’t mean you have to be female – men are also victims of domestic abuse. Don’t suffer in silence.